Did you know baby's skin is 30% thinner than ours? So its no surprise that its more vulnerable to damage and dryness. Their skin barrier is weaker, too, which makes baby's skin lose moisture up to five times faster. Our Baby Dove Rich Moisture Bar is formulated to offer more than just mild cleansing: It helps replenish the moisture and essential nutrients lost during bathing, all with a specially developed fragrance for baby's delicate skin. Gentler and more nourishing than ordinary baby soap bars*, our baby bar has a hypoallergenic and pH-neutral formula that's ophthalmologist, dermatologist and pediatrician tested. With a pH-neutral formula and enriched with our moisturizing cream, our Baby Dove Bar keeps your baby's skin feeling extra soft and helps prevent the dryness that other ordinary baby soap bars can cause. And with a delicate fragrance, you can simply just enjoy those special bathtime moments, knowing you're giving your little ones skin the care it deserves. Love the Baby Dove Rich Moisture Bar? Try pairing it with our Baby Dove Rich Moisture Lotion to help retain the natural moisture in baby's skin for up to 24 hours. *Ordinary soap-based bars without skin-essential nutrients.